Advertising with Indoor Video Billboards offers unique
opportunities to maximize your budget and increase the effectiveness
of your campaign.
How? Drill down capacity and targeted messages.
Our network can deliver your message Nationally, Provincially,
Regionally, by City or even driven down to a single machine.
Our complex database metrics allow the advertiser to customize content
to match the audience.
EXAMPLES
PROBLEM:
An automotive manufacturer that offer a full range of vehicles,
each with a focused demographic.
SOLUTION:
Budget car placement in the 18-25 demographic (Bars, Lounges,
Nightclubs, Schools, Etc..)
Family Vehicle placement in the 25-35 medium income demographic
(Restaurants, Shopping Centers, Grocery, Etc..)
Luxury Vehicle - placement in the 45-65 high income demographic
(Resorts, Hotels, High End Restaurants, Golf Course, Etc..)
PROBLEM:
Traveling RV show with a wide ranging demographic
SOLUTION:
Three separate tailored messages for each audience segment (Budget
(tent trailers), Family (Campers), Retirees (Motorcoach)
One general branding message as well
DEPLOYMENT - Following one step ahead of the show, provincial
general branding message on all screens then switching to specific
tailored ads focused in the city the show is about to arrive in.
We can follow this show across the entire Country with scheduled,
targeted campaigns!
LOCATIONS
We
deploy in any out-of-home location. This means we have access to
Airports, Hotels, Resorts, Bars, Nightclubs, Shopping Centers, Restaurants,
Golf Courses, Transit Systems, Grocery, Casinos, Recreation Centres,
and many many more.
This is a snapshot of our actual deployment in Edmonton Alberta
Canada. The colors indicate the value of the billboard as determined
by our rating system.
We rate each site based on traffic (passive and captive), visibility
of the screen (line of sight), duration in location and desirability
of demographic.
When you advertise on our network, we can help you select the best
sites to maximize your campaign and fit your budget. You can advertise
on our network for as little as $12.50 per week.
PROOF OF PLAY
This emerging medium is largely unregulated and it's important
we remain accountable to our clients. Every billboard reports to
us with proof of play statistics so we know how many times your
ad was played. There is no guess work anymore, no worries about
someone drawing a mustache on your bench ad or whether that outdoor
billboard is still up. We have proof and if for any reason we can't
prove the displays we promise, we make up the difference two fold.
That's our commitment to the advertiser and the network.